Marydale "Maymay" Entrata (; born May 6, 1997) is a Filipino actress and singer. Having achieved mainstream success across television, music and fashion, she came to prominence after winning the reality show . She is the first Filipina to walk at the Arab Fashion Week. Her accolades include a FAMAS Award, an Awit Awards, two PMPC Star Awards for Music and a Box Office Entertainment Awards, in addition to a nomination for an MTV Europe Music Award.
Entrata was a college junior studying technology communication management at the Mindanao University of Science and Technology, but she put her studies on hold when she joined Pinoy Big Brother. In a 2019 interview, she stated that during school, she was more interested in social studies, arts and music, and extracurricular activities like dancing. She noted that Mathematics and English are not her strongest subjects, which influenced her decision to major in English at the collegiate level to improve her language skill.
At the age of 14, Entrata began auditioning for various reality television and talent competitions to pursuit a career in acting. While still in high school, she auditioned for but was not selected. Five years later, she attempted to join the show's sixth season, but was again unsuccessful. Entrata also auditioned for other talent competitions. including The Voice and Pilipinas Got Talent, but did not advance in those programs.
After winning Pinoy Big Brother, Entrata began her acting career with a lead role in her lifestory episode of the ABS-CBN drama anthology series Maalaala Mo Kaya ( MMK). A month after her TV debut, she signed a recording contract with Star Music. In May 2017, Entrata made her film debut in the romantic comedy film Loving in Tandem, in which she played the lead role of a happy-go-lucky girl named Shine, a young woman trying to make ends meet for her family. The film was co-starred by her fellow Pinoy Big Brother contestants Barber, Delavin, and Marco Gallo. Oggs Cruz of Rappler considered the film to be "surprisingly charming" and credited Entrata for her "dignified performance, one that is grounded not in discrepancy but on very relatable appeal". Her performance earned her a nomination for New Movie Actress of the Year at the PMPC Star Awards for Movies.
Following her lead role in Maalaala Mo Kaya, Entrata took on a supporting role at the horror-fantasy drama television series La Luna Sangre—the third installment of Lobo and a sequel to Imortal, starring Kathryn Bernardo and Daniel Padilla. On June 21, 2017, she launched her eponymous debut album at the SM North EDSA SkyDome, selling 2,000 physical copies at the venue alone, and over 7,500 copies on the day of its release. It was later certified gold on June 26, 2017, and platinum, on September 17, 2017, by the Philippine Association of the Record Industry (PARI).
To further expand her musical career, Entrata headlined her The Dream concert on February 23, 2018, at the Kia Theater (now New Frontier), where she was accompanied by Barber, Enchong Dee, and 4th Impact. The concert's success led her to embarked on The Dream Tour to promote her music. She also had other concert appearances, performing in 4th Impact's Rise Up concert at the SkyDome and in with Maja Salvador's MAJA on Stage concert at the Kia Theater. After her tour, Entrata appeared at the horror comedy Da One That Ghost Away, starring Kim Chiu and Ryan Bang. Oggs Cruz considered the film as a "complete and utter mess" and described her character as "blatantly useless". Entrata then played a lead role opposite Barber on a miniseries in the fantasy anthology Wansapanataym, where she played a fake fortune teller named Espie. In November 2018, Entrata was invited by Dubai-based Filipino fashion designer Furne One to audition for the Arab Fashion Week in Dubai. She headlined Amato's fashion label, Amato Couture, making her the first Filipina to do so. Also that year, Entrata began her hosting career in the variety show ASAP when she hosted the program's online counterpart called ASAP Chillout (now iWant ASAP). Her final film of the year was in the fantasy comedy Fantastica.
In 2019, Entrata hosted World of Dance Online along with Riva Quenery, AC Bonifacio, and Georcelle Dapat-Sy. In March 2019, Entrata played an Aeta beauty queen named Judith in another MMK episode, directed by John Lapus. The episode received mixed reviews on social media, mostly on Twitter, with viewers praising Entrata for her performance, to some questioning the lack of diversity in the Philippine entertainment industry for casting non-Aeta actors, and for artificially darkening their skins particularly Entrata's character to appropriate the indigenous group. A month after, she released her second studio album #M0806 for Streaming media and digital download. She then appeared as Sarah in the drama series Hiwaga ng Kambat starring Barber and Grae Fernandez. Entrata next took a supporting role in Cathy Garcia-Molina's romantic drama Hello, Love, Goodbye where she played an overseas Filipino worker in Hong Kong. Her performance received mixed reviews. Julia Allende of the Philippine Entertainment Portal believed that Entrata, together with Kakai Bautista and Lovely Abella supplied most of the comedic relief and kept things lively throughout the film. Writing for BusinessMirror, Tito Genova Valliente considered their performances as "not only over-the-top, but over any tolerable intelligent decibel". Despite this, the film earned ₱880 million ($17.8 million) worldwide making it the highest-grossing Philippine film at the time of its release. She ended the year by starring on another MMK episode, playing Maxine Blanco, a bone cancer patient who went viral when her boyfriend posted their love story on Facebook.
In January 2021, Entrata starred in the romantic comedy Princess DayaReese portraying both a con artist and a princess, who temporarily switched roles.
| 2016–2017 | Herself | Contestant | ||
| 2017–2018 | La Luna Sangre | Apple Toralba | ||
| 2017, 2019 | Maalaala Mo Kaya | Herself | Episodes: "Bahay" | |
| Judith Manap | Episode: "600 Pesos | |||
| Maxine Blanco | Episode: "Sunflower" | |||
| 2018 | Wansapanataym | Espie | Episode: "Ikaw Ang GHOSTo Ko"; 10 episodes | |
| ASAP TLC (True Love Connection) | Sandra Entroso | Television special | ||
| 2019 | Hiwaga ng Kambat | Sarah Pamintuan | ||
| 2021 | Click, Like, Share | Beng | Episode: "Lurker" | |
| 2023 | Herself | Filipino Guest Mentor | ||
| 2025 | Happy Crush | Carla | ||
| 2025–present | Roja | Luna Javier |
| 2017 | He's My Oppastar! | Macy | ABS-CBN Publishing | |
| 2018 | Lost Souls | Herself | ||
|
|